When we think of branding, our minds often jump to visuals like logos, colors, and fonts. But what about the sounds associated with your brand? Sonic branding—using unique audio elements to reinforce brand identity—is growing in importance, yet there are some persistent myths surrounding it. Let’s break down these misconceptions and see how sonic branding can be an accessible, impactful tool for businesses of all sizes!
Myth 1: Sonic Branding is Only for Big Brands
Sonic branding is only for large, established brands with big budgets.
Fact:
Businesses of any size can benefit from a unique sound identity. In fact, sonic branding can be a powerful way for smaller brands to stand out in a crowded marketplace. As Forbes notes in The Need To Be Heard: Why Sonic Branding Is Growing In Importance, sound is increasingly recognized as an essential aspect of brand identity that drives connection and recall.
By using sound strategically, brands—big or small—can create memorable experiences that resonate with audiences long after the initial interaction. Whether it’s a subtle sonic logo or a full soundscape, sonic branding is all about making your brand more relatable, memorable, and distinctive.
Myth 2: It’s Too Expensive to Implement
Sonic branding is a high-cost investment that only large companies can afford.
Fact:
While some projects may involve extensive custom sound design, sonic branding does not have to be prohibitively expensive. At PlainWStudio, we offer scalable options for every budget, making sonic branding accessible to brands at any stage. In fact, our consultations are FREE, so you can explore the possibilities without any commitment.
From minimalist sound logos to comprehensive audio experiences, PlainWStudio can help you design a sound identity that aligns with your budget while still enhancing your brand presence.
Myth 3: Sound Doesn’t Impact Customer Behavior
Sound does not have any real influence on how customers perceive or interact with a brand.
Fact:
Sound is incredibly powerful when it comes to shaping perception. Research shows that sound affects emotional connection, memory, and brand recall. As highlighted by Harvard Business Review’s article, “What Does Your Brand Sound Like?”, strategically crafted sounds can evoke emotions, increase brand loyalty, and leave lasting impressions.
Whether it’s a calming background melody in a wellness app or an energizing jingle on social media, sound has the power to influence moods and create memorable moments. The right sound design connects with your audience in ways visuals alone can’t achieve.
Myth 4: Sonic Branding is Only Useful for Ads
Sonic branding only makes sense for ads, and it’s not relevant to other brand interactions.
Fact:
A sound identity enhances all brand touchpoints—from websites and apps to customer service and in-store experiences. Forbes also notes in The Need To Be Heard: Why Sonic Branding Is Growing In Importance that a cohesive sonic brand can reinforce your identity across multiple channels, making interactions with your brand more engaging and unified.
Think of your website greeting users with a welcoming tone, your app using subtle notification sounds, or events featuring a consistent sound identity. By bringing sound into every interaction, you create a fully immersive brand experience that’s familiar and memorable to your audience.
Ready to Discover the Power of Sonic Branding?
If you’re curious about how sonic branding can elevate your brand, we’re here to help. PlainWStudio offers a FREE consultation to explore the possibilities of crafting a unique sound identity that resonates with your audience. Connect with us and start your journey toward a more impactful brand experience today!
Click here to book to start your sound journey!