A familiar melody can make you think of a brand instantly—that’s the power of sonic branding. It uses sound to create emotional connections and build unforgettable brand identities. Here’s how brands are using sound to stand out.

Working alongside Malaysia’s first female freestyle saxophonist, Keyin, I had the incredible opportunity to help bring her vision for the Dare to Dream Concert 2024 to reality. Through intense rehearsals and seamless coordination, we created a powerful celebration of Johor’s artistic heritage, uniting over 280 performers in a truly unforgettable event.

Is the most accurate sound always the best? Discover how studio monitor headphones compare to consumer-grade options and what might truly enhance your listening experience.

Ever wondered how streaming platforms catch copyright violations? The answer involves tech and tactics you might not expect. Discover the secrets behind the scenes and find out how they keep unauthorized content at bay.