When people think about branding, they usually think of logos, colors, or slogans. But there’s another powerful tool that most businesses overlook: sound. This is what we call sonic branding.
What is Sonic Branding?
Sonic branding is the use of sound, music, or voice to represent a brand. Just like a logo makes you recognize a brand visually, sound helps people recognize it emotionally and instantly. Think about how a single melody can stick in your head and make you remember a product better than a picture.
Trendy Examples in Malaysia
DIOR大穎 – 樂油油 – ft. FAMILY 2025新年歌（Official MV） (Chinese New Year songs):
Did you know that Anchor have sponsored this song sung by artist Dior 大頴? These songs went viral because they carried joy, emotion, and culture—something a poster could never achieve alone.
「抖音上车舞」 (TikTok Dance): Recently trending on TikTok live, this catchy tune proves how music drives community engagement and online sharing. The rhythm and vibe made people not only watch, but also participate.
Why Sound Works
- Emotion First – People feel sound before they think about it. That’s why the right voice-over or background music can move an audience instantly.
- Instant Recognition – Just a few notes, like a jingle, can remind customers of your brand faster than words.
- Virality – Songs and sounds spread easily on social media, making them perfect for campaigns.
Here are some examples you already know:
- Netflix – the famous “ta-dum” intro.
- Apple – the iconic startup chime.
- Intel – the four-note “Intel Inside” sound.
- TikTok – the catchy notification and video jingles.
These aren’t accidents—they’re designed sonic logos that millions of people now associate with a brand in just seconds.
How It Helps Your Business
At PlainW Studio, we create music, jingles, and voice-overs that make brands “be heard before they are seen.” Whether it’s a custom New Year team bonding song, a corporate jingle, or a sound logo for your app, we help businesses stand out through emotion and recognition.
If your brand is ready to go beyond visuals, it’s time to think about sound. Because in today’s noisy market, the right sound isn’t just background—it’s your brand identity.
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