A familiar melody can make you think of a brand instantly—that’s the power of sonic branding. It uses sound to create emotional connections and build unforgettable brand identities. Here’s how …
- Concert & Event Production
From Vision to Stage: Coordinating the Dare to Dream Concert 2024
by yukilohby yukilohWorking alongside Malaysia’s first female freestyle saxophonist, Keyin, I had the incredible opportunity to help bring her vision for the Dare to Dream Concert 2024 to reality. Through intense rehearsals …
- Audio Technology & GearMusic Production Insights
Are Studio Monitor Headphones Really Better?
by yukilohby yukilohIs the most accurate sound always the best? Discover how studio monitor headphones compare to consumer-grade options and what might truly enhance your listening experience.
- Music Production Insights
How Do Streaming Platforms Detect Audio Copyright Issues?
by yukilohby yukilohEver wondered how streaming platforms catch copyright violations? The answer involves tech and tactics you might not expect. Discover the secrets behind the scenes and find out how they keep …