Also known as audio branding or sound branding, is the strategic use of sound and music to create a distinctive identity for a brand. It involves crafting unique audio elements that represent the brand’s personality, values, and message, aiming to evoke emotions, enhance recognition, and build strong connections with the audience
Why Does Sonic Branding Matter?
- Emotion – Music evokes profound emotions. Elevate your brand’s emotional appeal and boost your brand loyalty with the right kind of music.
- Behaviour – Research demonstrates that music’s impact on brand and campaign effectiveness far outweighs its cost.
- Attention – You can close your eyes but you can’t shut your ears. The right music will grab and keep your audience’s attention. Watch them nod their heads, stomp their feet and hang onto every note.
- Consistency – When your music aligns with your brand, your audience, and your campaign narrative, ads become irresistibly effective, hitting the high notes in recognition, recall and consumer perception.
- Memory – The right music will do more than increase short-term recall. It will encode your brand and its key message in long-term memory.
- Relevance – Culturally relevant music creates a sense of familiarity and resonance with your target audience, making hearts skip a beat while stealing the spotlight.
Our Sonic Branding Package
Core Package:
- 45–60 Sec Theme
A unique theme that captures your company’s personality in a memorable way—ideal for company videos, ads, podcast intros, and even on-hold music. - 5–8 Sec Jingle
A concise sound capturing your brand’s essence—perfect for Reels, ads, and intros!
Additional Services:
- Sound Variations
Tailor your theme for any setting, from elegant string quartets to high-energy rock mixes. - Animated Logo
Sync your logo with sound for instant, memorable brand recognition.